Connect TikTok Pixel

TikTok Pixel measures what shoppers do on your store — viewing products, adding to cart, and buying — so your TikTok ads can be optimised and your conversions reported accurately.

Steps

1. Open Integrations from the sidebar and open the Marketing tab.
2. Find TikTok Pixel and turn it on.
3. Enter your Pixel ID (a long string that usually starts with a C).
4. (Optional but recommended) Add an Events API Access Token to enable server-side tracking. This sends events from our servers as well as the browser, so conversions stay reliable even when a shopper’s browser blocks scripts.
5. (Optional) Add a Test Event Code while you’re setting up, so you can confirm events arrive in TikTok Events Manager.
6. Save.

Once connected, your storefront events are sent to TikTok automatically.

Note: Find your Pixel ID in TikTok Ads Manager under Events → Web Events, in your pixel’s details. Generate the access token in TikTok Events Manager under your pixel’s Settings — keep it private, like a password.

What’s next

Also connect Meta Pixel to measure your Facebook and Instagram ads.