Connect Meta Pixel & Conversions API

Meta Pixel measures what shoppers do on your store — viewing a product, adding to cart, and buying — so your Facebook and Instagram ads can be optimised and reported on accurately.

Steps

1. Open Integrations from the sidebar and choose the Marketing tab.
2. Find Meta Pixel and turn it on.
3. Enter your Pixel ID (a long number from your Meta Events Manager).
4. (Optional but recommended) Add a CAPI access token to enable the Conversions API. This sends events from our servers as well as the browser, so tracking stays reliable even when a shopper’s browser blocks scripts.
5. (Optional) Add a test event code while you’re setting up, so you can confirm events arrive in Meta Events Manager.
6. Save.

Once connected, events like ViewContent, AddToCart, and Purchase are sent for you automatically.

Note: Generate the CAPI access token in Meta Events Manager under your dataset’s Settings. Keep it private — treat it like a password.

Tips

• Use the Test Events tab in Events Manager with your test code to see events live, then remove the code when you’re done.

What’s next

Review your numbers on the analytics dashboard.